Wednesday, September 22 
all times shown are Pacific

8:00 - 8:30AM

Welcome & Ask Me Anything
Please join Executive Director Michele Cobb along with members of the PubWest Board of Directors as we kick off today with this casual chat and Q&A!

8:30 - 9:00AM

Measuring Website Effectiveness with Google Analytics

Join Sarah Arbuthnot, Commercial & Partnerships Director at Supadu, and learn how Google Analytics provides valuable insight into your community, your marketing campaigns and your website effectiveness. 

Key areas of focus are: 

• Where to find the analytics and how to analyze your search results
• How to understand user behavior and audience demographics
  
• What bounce rates and dwell time can tell you
• Different types of traffic drivers
• Target pages and top performing pages
• Setting out identifiable goals

9:00 - 9:30AM

Break
Grab a drink of water, freshen up your coffee, and maybe even check your email!  See you back for more programming at 9:30.

9:30 - 10:30AM

Production & Design: What's It All About

A conversation with Allison Felus, Director of Production, IPG; Sadie Teper, Designer, Chicago Review Press and Triumph Books; and Katie Goble, PerfecType Typesetting. Moderated by Cynthia Sherry of Chicago Review Press and Triumph Books.

When most people think of publishing, they think of editorial work, but there are also a lot of exciting career opportunities in book production and design. This panel will illuminate all the many different stages a book goes through between the time when the manuscript gets copy edited and when the final files get sent to the printer. You will learn the importance of creating realistic production schedules, setting specs and getting printer quotes, the cover design and interior typesetting process, and designing high-quality marketing collateral including trade show booths, ads, and more.

11:00AM - 12:00PM

A Day in the Life of an Editor: Who, What, Where, How Answered

A casual conversation with three editorial professionals who have navigated the editorial waters to establish themselves. What lessons they have learned, types of editors, and how the profession has changed over the last few years will all be discussed. Best practices, resources, and how editing as a career choice has changed their outlook on publishing along with a Q&A for young professionals make this a must-hear conversation for those young in publishing!

With Devinn Adams, Associate Editor, Pelican Publishing; Abi Pollokoff, Production Editor, Girl Friday Productions; Moderator: Antoinette DeAlteriis, Director of Promotions and Intern Program Coordinator

12:00 - 1:00PM

Lunch Break!

2:00 - 3:00PM

Wanted: Communication Skills
Join associate editor of Pelican Publishing, Devinn Adams, to learn about simplifying the complex art of professional dialogue.

Whether it’s via email, Slack, letter, social media post, or a dreaded phone call, communication doesn’t have to be difficult. Remove the complications and discover how to keep things simple and straightforward with communication experts of various mediums.

3:30 - 5:00PM

Small Group Networking
Experienced professionals are matched with small groups of emerging talent in 20-minute sessions. Participants are encouraged to exchange contact information and to connect again outside of the event. 

Thursday, September 23
all times shown are Pacific

8:00 - 8:30AM

Welcome & Ask Me Anything
Please join Executive Director Michele Cobb along with members of the PubWest Board of Directors as we kick off today with this casual chat and Q&A!

8:30 - 9:30AM

Bold Branding Builds a Better Publishing Business

Join Tonya McKenzie of Sand & Shores as she dives into the essential first step in telling the world about your business. Before you start to invest time and money in marketing, advertising, and public relations for your business, make sure that your business branding is tight. The attendants will leave with an understanding of the following:

1. What is branding and why is it important to establish it?
2. How do you use branding to grow your business?
3. What exactly is public relations?
4. How do you implement a PR strategy to increase brand awareness and even help clients?

10:00 - 11:30AM

Networking for People Who Hate Networking
- or Networking for Introverts - 

Join Devora Zack, CEO and bestselling author from Only Connect Consulting, Inc., and learn authentic networking techniques by leveraging your natural strengths in this dynamic session delivered by an international expert – who is also a confirmed introvert! Your conference registration includes an online self-assessment that turns networking on its head – less becomes more, connecting tops collecting, and everything depends on being true to you. Click for a special PubWest discount on Devora's book Networking for People Who Hate Networking, 2nd edition.

12:00 - 1:00PM

Lunch Break!!

1:15 - 1:45PM

Top Excel Tips with Mr. Excel

Learn some great tips and tricks for Microsoft Excel from Bill Jelen, the host of MrExcel.com and the author of 63 books about Microsoft Excel. Learn better ways to Filter, Sort, Subtotal, spot trends in your data, and more.

Out and Proud?—Diversifying career and job advancement in publishing

Join Devinn Adams, Associate Editor of Pelican Publishing, to explore the accessibility of a long-term career in publishing. 

Have you been told that a career in publishing is easily accessible? If so, congratulations and consider what makes it that way for you. In an honest discussion about job and career advancement, industry professionals will address accessibility, privilege, and the code-switching needed to thrive in publishing.